ABOUT US

Brand Story
BRAND VALUE & INNOVATION
YOUniquer Community
YOUR OWN UNIQUE
At Y.O.U, we believe that beauty is not one-size-fits-all. Everyone’s skin is different. Everyone’s style is different.
And that’s exactly what makes each glow meaningful.
Your skin. Your styles. Your rules.
Every shade, every texture, every you.
Science-led care. No noise. Just results.
Daily Power To Glow Skin And Life, Make Healthy Skin Touchable
OUR BELIEF
At Y.O.U, we believe in skincare & makeup that delivers real results with feel-good textures and thoughtful care — empowering every unique glow while respecting skin, senses, and the world we live in.

OUR STORY

Founded in 2018, Y.O.U quickly grew from a Shanghai brand to an international beauty powerhouse.With innovative formulas and diverse products, Y.O.U has expanded globally. Y.O.U inspires women everywhere to embrace their unique beauty. Today, Y.O.U stands as a symbol of individuality and global connection, continuing the journey to empower people worldwide with the belief in ”YOUR OWN UNIQUE”.

BRAND MILESTONES

2018 THE START

Y.O.U officially established, and firstly launched a series of fashionable beauty products to the market

2020 THE GROWTH

10,000+ distribution Channels across Indonesia and other countries

2022 BEAUTY ICON

20,000+ distribution Channels across Indonesia, Philippines, Thailand and Malaysia and other countries

2023 HEALTHY SKIN FOR ALL

Announced the collaboration with former Director of Shiseido R&D TADAHIRO SHIMADA

Won 10 product category awards 1 SKU for Cosmetics, 10 SKUs for Skincare Category

2024 YOUR OWN UNIQUE

Announced in collaboration with the Skin Cancer Foundation

3,000,000+ followers of official account worldwide on TikTok

Won top voted best foundation 2024 on Shopee

10,000,000+ cumulative users worldwide, gained 98% positive consumer reviews

YOUR OWN UNIQUE IMPACT

Empowering Self-Expression

Real expression starts with real skin.
We create skincare that moves with your rhythm — not trends. Tailored to your tone, type, and texture, Y.O.U is made to fit your lifestyle, not the other way around.

We celebrate all shades, stories, and skin types — because beauty doesn’t look one way. It looks like you.

Shine in your own way. That’s the power of your own unique.

Wellness With Purpose

Caring for your skin — and what you care about.
Beyond skin, we stand for something deeper. From supporting mental wellness and women’s empowerment to committing to sustainability, Y.O.U is driven by values that matter.

We believe beauty should do more than look good — it should do good.

Because your glow can inspire change.

BRAND AWARDS
2023 WATSONS Best Exclusive Sales Growth Brand
2023 Cloud Touch Skin Tint Won COSMO Beauty Awards
2023 Cloud Touch Correcting Concealer Palette Won PREVIEW Beauty Awards
2023 Hy! Animo Control-Oil Facial Wash Won The Best Facial Wash by Female Daily
2024 Sunbrella Triple UV Sunscreen and Intensive Care Watery Sunscreen Won MEGA Beauty Awards
2024 Sunbrella Triple UV Acne Care Sunscreen Won Cosmopolitan Beauty Awards
2024 Cloud Touch Skin Tint Won Shopee Beauty Awards Top Voted Best Foundation
2024 WATSONS Health and Beauty Awards- SM Beauty Brand of The Year