ABOUT US

Brand Story
BRAND VALUE & INNOVATION
YOUniquer Community
YOUR OWN UNIQUE
At Y.O.U, we believe that beauty is not one-size-fits-all. Everyone’s skin is different. Everyone’s style is different.
And that’s exactly what makes each glow meaningful.
Your skin. Your styles. Your rules.
Every shade, every texture, every you.
Science-led care. No noise. Just results.
Daily Power To Glow Skin And Life, Make Healthy Skin Touchable
LONG LASTING BEAUTY
EST. 2018

Born from the vibrant beauty of the tropics, our belief is simple: To redefine advanced derma-beauty that originates from tropical, and proven in tropical.

CLINICALLY-PROVEN TROPICAL SKIN SOLUTION

Y.O.U is a professional derma-beauty brand redefining beauty through the science of tropical dermatology, we advance skincare and makeup innovation through scientific rigor, climate-adaptive formulation design, clinically proven and derma-tested solutions built for the unique needs of tropical skin.

BRAND MILESTONES

2018 THE START

Y.O.U officially established, and firstly launched a series of fashionable beauty products to the market

2020 THE GROWTH

10,000+ distribution Channels across Indonesia and other countries

2022 BEAUTY ICON

20,000+ distribution Channels across Indonesia, Philippines, Thailand and Malaysia and other countries

2023 HEALTHY SKIN FOR ALL

Announced the collaboration with former Director of Shiseido R&D TADAHIRO SHIMADA

Won 10 product category awards 1 SKU for Cosmetics, 10 SKUs for Skincare Category

2024 YOUR OWN UNIQUE

Announced in collaboration with the Skin Cancer Foundation

3,000,000+ followers of official account worldwide on TikTok

Won top voted best foundation 2024 on Shopee

10,000,000+ cumulative users worldwide, gained 98% positive consumer reviews

OUR PHILOSOPHY

#EXPERT

Supported by clinical certifications, dermatologist recommendations, and ongoing research, guided by expert medical insights to ensure efficacy in tropical environments.

#EMPOWER

Skincare Education. Expert Advisors. Tools for Empowerment. We empower your ritual with personalized skin testing and expert guidance. This ensures maximum product efficacy and efficiency tailored just for you.

#SCIENTIFIC

Dual-Lab System Confirms Innovation in Tropical Skin Efficacy.
The Dual-Lab Advantage: We strategically blend native tropical ingredients and high-performance proven actives, ensuring every innovation is scientifically confirmed for tropical skin.

#TRUSTED

Pioneered by expert R&D and validated by real consumer data. Our formulas are SGS Dermatologically Tested and strictly exclude harmful ingredients, ensuring they are approved by skin experts, suitable for sensitive skin, and respect diverse and individual needs.

BRAND AWARDS
2023 WATSONS Best Exclusive Sales Growth Brand
2023 Cloud Touch Skin Tint Won COSMO Beauty Awards
2023 Cloud Touch Correcting Concealer Palette Won PREVIEW Beauty Awards
2023 Hy! Animo Control-Oil Facial Wash Won The Best Facial Wash by Female Daily
2024 Sunbrella Triple UV Sunscreen and Intensive Care Watery Sunscreen Won MEGA Beauty Awards
2024 Sunbrella Triple UV Acne Care Sunscreen Won Cosmopolitan Beauty Awards
2024 Cloud Touch Skin Tint Won Shopee Beauty Awards Top Voted Best Foundation
2024 WATSONS Health and Beauty Awards- SM Beauty Brand of The Year